Advocate for Our Members

Advocacy is a key role for the Association,  achieved by facilitating effective dialogue with its members, industry and stakeholders through open and regular engagement. By proactively managing emerging issues now and in the future, the Association can better to understand and prepare for challenges and opportunities that are ahead, including issues pertaining to the:

Environment: Biosecurity, Resource Management Act, water issues

Economy: Labour supply, RSE scheme

Local Government: Urban sprawl, The Right to Farm

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Advocate For Our Members

We work for our members to lobby and protect the longevity of Hawke's Bay as a fruit-growing region.


Support Our Members

Our aim is to support and drive awareness of career opportunities in horticulture.


Be The Voice For Our Members

To promote the fruit-growing industry through effective marketing