Effective marketing and promotion for our members
To effectively support an enduring industry, the Association has three clear areas of focus: communication, engagement and education.
To effectively support an enduring industry, the Association has three clear areas of focus: communication, engagement and education.
Utilising digital platforms to provide growers, members and the industry with the tools to support decision-making as well as the ability to engage with peers, businesses and leaders in their respective sectors.
Monthly e-newsletters, website resources and networking events to optimise the availability of knowledge to members and horticulture networks.
Supporting industry collaboration with education providers to encourage the uptake of horticulture qualifications with tertiary providers.
Supporting industry collaboration with education providers to encourage the uptake of horticulture qualifications with tertiary providers. In order to inspire the next generation of horticulture leaders, on-going focus is required in this area to raise the profile, understanding and perception of horticulture and horticultural careers.
In response to Cyclone Gabrielle, HBFA has engaged Wanda Douglas to provide free and confidential psychological support to our members and their families. Wanda is a Registered Psychologist with the NZ Psychologists’ Board. She is based locally in Taradale.
Advocacy is a key role for the Association, preparing for future challenges and opportunities is key.
Learn MorePromoting horticulture careers to foster a skilled, innovative, and progressive workforce.
Learn MoreSupporting industry collaboration to encourage the uptake of horticulture qualifications.
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