Chief Executive – April update

Posted By HBFA | April 23, 2024

Grow, Explore, Thrive – Let’s get out and about

This captures the essence of the Hawke’s Bay Fruit Growers Association and reflects our commitment in a time of swift transformations and significant challenges, we uphold our commitment to the well-being and success of our growers and the broader industry. I take pride in reflecting on our collective progress, the obstacles we confront in a challenging market. Together, we continue to forge a path of growth and resilience.


I want to take a moment to thank Brydon Nisbet, the President of the Hawke’s Bay Fruit Growers Association as he continues to demonstrate exceptional resilience and dedication throughout a challenging year post Cyclone Gabrielle, his outstanding support and on top of managing a significant harvest cannot be overstated. Brydon recently took a well-deserved break to visit family overseas, reflecting on the monumental year. His commitment has been crucial in advancing our growth, providing valuable support and mentorship. His proactive leadership and enthusiasm has significantly influenced the organization, inspiring the team and emphasizing the importance of nurturing future leadership. His efforts continue to energize and unite the HBFA community.


We are getting closer to our main event for the year, with the Young Fruit Grower of the Year (YFGOTY) competition on the 6th & 7th of June. Over the last few months, the HBFA team has also been planning new events for our growers. Keep an eye on what’s coming this year including, a bit for everyone! Including rugby events and some special events that will provide some great insights for growers. Our first new event is the Orchard Greens Classic Golf Tournament! I should mention I’m no Ryan Fox more a happy Gilmore kind of guy, so please keep an eye on me as I navigate the course in a golf cart, it will be great to get around and meet you all! Details below.

Orchard Greens Classic Golf Tournament!

Get ready to tee off with us where well-being meets recreation. Join us for a swinging good time at the HBFA Golf Tournament on May 17th, hosted at the beautiful Napier Golf Course in Waiohiki. This isn’t just your average tournament—it’s an opportunity for local growers to come together, network, unwind, and get away from the daily grind. This event is our treat, fully funded by HBFA, so you can take a break from the orchard and enjoy a day on the greens. Whether you’re a seasoned pro or just starting out, all skill levels are welcome! Sign up solo or gather your team, and let us handle the rest. After the tournament, stick around for the prize-giving and a delicious light meal. Don’t miss this chance to unwind and connect with your fellow growers, courtesy of HBFA.

Friday, May 17th, 2024 11.30 am start

Napier Golf Course – Waiohiki

This will be an 18 hole Ambrose style tournament, shotgun start. Please note that numbers are limited so completion of the form below does not guarantee automatic registration. After submitting your form, we will contact you to confirm your spot.

Let’s make this a day to remember!

Register here


The HBFA continues to engage with key stakeholders on challenges and advocating for growers where we can. We are constantly monitoring the TANK water permit process and aim to keep you informed and prepared.

Well-being: At the core of everything we do at HBFA & HAG

At the Hawke’s Bay Fruit Growers Association & HAG group, we place the well-being of our growers at the forefront of our priorities. Recognizing the significant pressures brought on by the industry’s demands and life’s uncertainties, especially in the aftermath of the cyclone, we have implemented a series of well-being support initiatives. These programs are designed to offer essential services that assist our growers and their families in overcoming these challenges. Please watch this space for future updates.

Seeking Support

If you or someone you know is experiencing difficulties, please do not hesitate to reach out for support. You can contact me directly, Callum Ross, at HBFA, or get in touch with Wanda Douglas at 021 1700 506 or wandspsychology@gmail.com. Remember, it is a sign of strength to seek help, and we are here to support each other through every hardship.

Together, we can tackle any obstacle and come out stronger. Let’s ensure we stay safe, stay connected, and keep our well-being as our top priority.

Warm regards,

Callum Ross

CEO, Chairman of HAG

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