Special President’s Update – Appointment of New CEO

Posted By HBFA | December 22, 2023

On behalf of the HBFA executive committee, I am are thrilled to announce the appointment of our new CEO, Callum Ross, who brings a wealth of experience with 18 years in horticulture, healthcare, and hi-tech industries.

Callum’s dedication to our region and his expertise in sustainable business practices have been pivotal in enhancing the growth and success of various prominent New Zealand and community organizations. His unique perspective, deep understanding of horticultural challenges and a passion for supporting business will ideally position him to lead HBFA into its 125 year and beyond.

Callum joins the association after more than seven years with Rockit Global Limited, where he has played a crucial role in shaping the company’s narrative. Within this tenure, he has made substantial contributions across numerous aspects of the business – particularly in new product development, and the establishment of robust governance strategies.

His versatility and breadth of expertise in both for-profit and not-for-profit sectors has been demonstrated through the strong impact he has had in roles at Fisher & Paykel Healthcare and in several board positions, including as a Board member at Environment Centre Te Matau-a-Māui.

A proud alumnus of Napier Boys’ High School and a native of Patoka, Callum hails from a farming family which embedded his strong work ethic and integrity.

We look forward to Callum leading our business and are confident that his skills and dedication will continue to propel our industry forward.

Welcome to the team Callum!

Yours sincerely,

Brydon Nisbet – HBFA President


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