NZAPI APPOINTS DANIELLE ADSETT AS CHIEF EXECUTIVE
Decision reflects deep sector knowledge & vision for billion-dollar sector
The Board of New Zealand Apples and Pears (NZAPI) is pleased to announce the appointment of Danielle Adsett as Chief Executive, effective immediately.
Danielle’s appointment reflects her deep knowledge of the pipfruit industry and her future-focused vision for the organisation, its members and the sector.
As Market Access Manager for six years and Acting General Manager since December 2025, Danielle has provided strong and steady leadership along with clear direction and continuity for the organisation.
NZAPI Chair Andrew Gibbs said the Board was unanimous in its decision after a rigorous recruitment process.
“Danielle’s clear vision for the industry, leadership capability, and deep, long-term dedication to the sector were evident throughout the process and made her the standout candidate,” Mr Gibbs said. “We look forward to working with Danielle and the team to deliver further benefits for our members and New Zealand as a whole.”
The announcement comes at a key point in time for the industry, which achieved more than a billion dollars in exports for the first time in 2025, following several challenging seasons marred by weather events and covid-19.
Danielle said she was honoured with the appointment and has hit the ground running.
“I am committed to this sector. Our growers are passionate, innovative and resilient and they produce the world’s best apples.
“I am proud and excited to have the opportunity to support the industry, to advocate on their behalf as we seek to double exports and to work alongside a phenomenal team at NZAPI, who are all equally as committed to our members’ success.”
The Board also acknowledged the tireless work and commitment of former Chief Executive Karen Morrish, who departed at the end of 2025.
NZAPI has now begun recruitment for a Market Access Manager.
